Who is PayForward? December 31, 2021 18:40 Updated PayForward is an independent company that BlueCross has chosen to administer the Blue Rewards program on their behalf. Related articles I’ve registered for a Blue Rewards account. When will I get my card? Can I add my own dollars to my Blue Rewards card since it is a reloadable Visa prepaid card? Is there any cost to use the Blue Rewards card? What happens if I lose my card? How do I register for Blue Rewards?