Who is PayForward? December 31, 2021 18:40 Updated PayForward is an independent company that BlueCross has chosen to administer the Blue Rewards program on their behalf. Related articles How does the Blue Rewards program work? What are the wellness activities that qualify for reward dollars? I’ve registered for a Blue Rewards account. When will I get my card? What happens if I lose my card? How long does it take for reward dollars to become available on my card after completing activities?